Today everyone is invited into the experience of being an expert. What is the invitation? "Write a review" is the headline everywhere. "Share your experience."
There are lots of tips for writing a review. The article with 8 tips says that the last one is to proofread your review. Ha Ha! Would that be possible for most people now?
The stated motivation why companies want us to write a review - interaction leads to sales and profits.
Trustpilot goes about answering the question of why people write product/customer reviews in this article HERE.
"The top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance. This ranking held true for both men and women internationally."
That sounds so positive and rational. But they continue on to further reasons - the ones we're suspecting are the real drivers - I call these the "ego responses":
“Reviews are kind of like an on-demand emotional type of thing” - quote from a surveyed shopper
In the words of one reviewer: reviews are “a great way to voice your opinion and let people know about your experiences when dealing with companies and businesses around the country - fabulous!” "Reviews can also serve to feed the ego, by giving reviewers the opportunity to be recognized and acknowledged by their peers." This is rather banal article. There's a lot more to the Trustpilot article on "Bad reviews: Why people write them, and what they expect." That one is HERE with lots of charts - all kinds of analysis. What a contrast - positive reviews don't get that kind of attention at all.
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