Bill C-18 has brought the monopolistic behaviour of search and social media sites Google and Meta to the foreground. And what to think other than monopolistic? The Alphabet (Goggle) net profit margin is over 20%. How does that compare with other industries? U.S. margins reveal an average net profit margin of 7.71%. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.
Doesn't it make you wonder what has taken so long to start to address this imbalance? IN the meantime, individuals are looking to show their dissatisfaction. Searchers are downloading DuckDuckGo - in the quest for alternatives.
DuckDuckGo makes these promises:- Search privately and block trackers
- Block annoying cookie pop-ups
- Watch YouTube without targeted ads
- Hide your email address
These are useful promises. I don't know how DuckDuckGo handles news feeds, and that seems to be a major motivation for switching. So we'll keep looking and see how things go. So on to searching with DuckDuckGo.
Today's picture? DuckDuckGo starting to take shape as a search engine.
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