It has been quite a while since Twitter rebranded to X. That was July. Yesterday the change of name showed up on my Mailchimp template which you can see below.
It is called X, formerly known as Twitter at the request of Elon Musk. After the first reference, the stylebook permits a writer to simply call the service as "X" or "the X platform". It is from the font "Special Alphabets 4" from Monotype's Special Alphabets font family.
X is Elon Musk's favourite letter. And the name X has great sentimental value. It was one of his previous companies - was merged with Confinit ywhich was then rebranded to become PayPal. He subsequently purchased X.com from PayPal, and that was the reason cited - the name had "great sentimental value" to him.
Various faces of the platform, formerly accessible via usernames like @TwitterSupport or @TwitterSports, now go by handles like @Support.
Will X remain? It is expected that it will be sued over copyright. There are 900 active trademark registrations in the U.S. for the letter X. The most problematic for Musk is Microsoft and Meta have active trademarks for X. It turns out to be a crowded space.
It seemed to take a while for Mailchimp to change to the new logo and name.
I am expecting frosty leaves in the next little while. Here's a Japanese Maple from a few years ago.
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