Thursday, October 31, 2024

Oct 31 2024 - Treat Shrinkflation

 

I think the tory of smaller candy is a popular one because the journalists can write that shrinkflation "takes a bite out of Halloween joy."  The actual story is that cocoa prices have meant smaller treats to keep the prices down.  Hasn't that been the case year over year?  Smaller bags of chips and smaller chocolate bars.  Cute little miniature things so we give out two instead of one.

There's that worrisome story in there -  the price of chocolate and the dwindling chocolate crop. At the start of 2023, cocoa was US$2.50 per kilogram. By April 2024, it spiked to US$9.85 per kg. It is about US$6.40 now, but that’s still two and a half times more expensive than it was at the start of 2023.

The  problem of plant disease is significant, but the longer term risks of climate change are greater.  I  looked through the problems cocoa crops get, and there is a list of them.  The forecasts say Toblerone chocolate bars will be luxury items.  Will they change that luxury men's magazine Sharp?  I get it with the Globe and Mail.  It focuses on watches, cars, some clothes... but really it has watches and cars.  So the future will be watches, cars and eating chocolate.   I wonder if there will be so many kinds of chocolate like there are kinds of watches.  The pictures are beautiful because the watches are amazing.

 Maybe we will be able to clone chocolate in a similar manner to dairy.  It will be lab-grown chocolate.  That's underway now.   It is a race on this one.  They are talking quite soon though - 2027.

Given the profound love of chocolate,  which do you think is more important?  Beef or chocolate? Race of the lab-grown things.

This is another Victoria Harbour water reflection picture.  Lots off activity and colour in this one. 
 
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