Tuesday, December 3, 2024

Dec 3 2024 - Word of the Year - Brain Rot

 

The Oxford University Press has released its word of the year as brain rot.   (It is a word or expression that reflects a defining theme from the past 12 months).

n.) Supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration.

After over 37,000 votes, worldwide public discussion, and analysis of our language data, we have named ‘brain rot’ as our Word of the Year for 2024.

Our experts noticed that ‘brain rot’ gained new prominence this year as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The term increased in usage frequency by 230% between 2023 and 2024.

The first recorded use of ‘brain rot’ was found in 1854 in Henry David Thoreau’s book Walden, but has taken on new significance as an expression in the digital age.

The contenders were: 

  • slop. (n.) ... 
  • brain rot. (n.) ... 
  • demure. (adj.) ... 
  • dynamic pricing. (n.) ... 
  • lore. (n.) ... 
  • romantasy. (n.) ... 
  • slop. (n.) ... 
Dictionary.com's candidates were . 1.Brainrot ; 2. Brat ; 3. Extreme weather ; 4. Midwest nice ; 5. Weird. They chose  demure. 

The questions that follow include: 
What is considered brain rot?
What colour is brain fluid?
What does brain rot feel like?
Is brain rot permanent?
What is get Z brain rot?

And what about this?  Brain Rot in Black Ops 6 Zombies is an effective Ammo Mod in the game that can deal massive amounts of damage to the undead hordes.  Or this:  a Zombie Strain that first emerged during Survival in 2011.  Its name at the Volunteer Infection Program is "Thoughtful, Dark".  


Here's a picture of the day for the word of the year. 
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