It is the end of the year and the light grows low. What better way to lift our heads than the colour of the year announcement.
And this year its name is a rich sounding Christmas dessert - Mocha Mousse. That's Pantone's colour of the year. As its name suggests, "Mocha Mousse is a markedly warm, rich, chocolate-y hue that immediately calls to mind certain creature comforts, such as coffee and chocolate."
Descriptions ooze yummy: "Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe."
The colour palettes are then presented - they are 1. uniquely balanced, 2. floral pathways, 3. deliciousness, 4. subtle contrasts, 5. relaxed elegance.
I would have loved this job - writing these slurpy descriptions - so much fun. Look at the colour palettes HERE.
Competition abounds in America. There's a lot at state in having people follow your colour. Here's Benjamin Moore's Cinnamon Slate - "A delicate mix of heathered plum and velvety brown, this nuanced colour brings a smooth familiarity to any design." No big talk of food with Benjamin Moore.
Could they have been spying on each other or colluding? These are so similar - seem inches away in tone. However, using them together would be a visually clash and definitely bad vibes.
So the colour of the year is supposed to predict the mood of the year. Seems a little late in terms of prediction - all the fashion trends for Spring 2025 are already out the door.
And what is the reaction? This from the CBC article:
"Not poopie brown," wrote one Instagram user in the comments section of Pantone's post announcing Mocha Mousse.
"Looks like S," commented another.
Another person simply uploaded a gif that said "poop."
Here we are with a fundamental question: parfait dish or a toilet bowl? Who would have guessed half full and half empty could go so far south?
Looks like this holiday watercolour project is on target for the colour of the year.
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