There's a big ad - an entire page - in the Globe and Mail today. It comes from Heinz and tells us that their ketchup is made in Canada from Canadian tomatoes, and is all-Canadian.
That's a reminder of the Ketchup War that occurred in 2016.
Back in 2014 before merging with Kraft, Heinz upset a lot of Canadians in the small municipality of Leamington near Windsor, when it sold its processing plant and moved its ketchup operations across the border to the U.S. It was the area's largest employer, and over 740 people were out of work.
French's used Leamington tomatoes for its ketchup and decided to move its bottling plant to Canada and advertise as 100% Canadian. That came in handy when the grocery store chain Loblaw decided to remove French's ketchup from the shelves. A social media campaign brought attention to this and people supported French's by buying their ketchup, outselling Heinz 3 to 1. That got Heinz' attention and they backtracked and announced they would be reopening their Canadian operations.
So today's paper with their massive full page ad proclaims they seem to be joining the Bye American movement that is quickly gaining momentum.
Will google catch up on the movement. They show no bye American retrievals. In the meantime, They still have the Gulf of Mexico on their map. And one article says they might not make the change at all.
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