AND WHAT YOU CAN DO ABOUT IT. That's one of the calls to action these days. There's always something you can do about something.
The current situation in the U.S. is the circumstance of interest: the egg shortage. There is a remarkable emotional component to the egg shortage. Writers are proclaiming Eggonomics is rattling Americans.
Don't you wonder how it is that one commodity has taken hold of an entire country? There are answers!
The Psychology of What Crazy-High Egg Prices Are Doing to Our Minds (Hint: It's Not Good)
This article points to scarcity and shortages and what happens to people's brains. We remember the toilet paper crisis. The U.S. egg crisis has PBS coverage showing the inside of a refrigerator with 8 dozen eggs stacked up.
How must that feel for Americans? The richest, most powerful country economically and militarily, and...it doesn't have enough eggs.
Scarcity signals deeper worries and causes behaviour changes. People get the sense that the system is broken and can't produce enough for everyone.
The area of study is called zero-sum thinking. That’s “the belief that life is a battle over finite rewards where gains for one mean losses for another, and these days, that notion seems to be everywhere,”
So here we are watching a crisis unfold. And writers are using the egg crisis to their advantage:
"Egg thefts. Egg shortages. And now a hard-boiled government investigation."
So at least there is more humour to come, with Easter around the corner and all those DIY ideas: "We're going to have to paint potatoes this Easter!"
What do you think? Will we return to the musicals of the 1930s and 40s trying to distract from economic circumstances and world events?
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