Marilyn's Photos - May 15 2026 - 6 Billion Watching
I feel left out. Six billion people will watch the upcoming World Cup. That's almost 3/4 of the world's population. I don't imagine that 3/4 of the world is really interested in the World Cup. And how many people will have access to viewing the Games on TVs, screens, etc?
Even in-person numbers are impressive. There are 104 matches in 16 cities and 5 million people are expected to attend in person. That's a lot of people.
The counting of the six billion is a massive undertaking. It will combine traditional TV ratings, digital streaming analytics, social media data and consumer surveys. They have people meters - homes equipped with devices that log what channel is on and who is watching. There is data from cable and satellite providers used to track viewership. There are methods to track viewers on apps and websites, on YouTube and Facebook. There is direct tracking for the networks that broadcast the games. And there are public screens and public spaces that are tracked. There are gaps to fill in where surveys are used to ask people which matches they watched. Somehow it all comes together.
What qualifies for having viewed the games - total viewers who watched at least one minute of coverage. That seems like an overly generous definition of "watching a game".
On the other hand, that might mean I won't be left out and will have qualified to be one of the six billion.
Here's a model of Toronto that was at City Hall. You can see the CN Tower front and centre.
I wonder how many people will fit into those streets during the FIFA Games?
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