A headline more terrifying than the U.S. invading Canada?
Yes - hockey will no longer be televised free on the CBC. That seems like an earthquake in our social and economic fabric. It is headlined as the end of an era. I think so - it has been on for nearly 75 years on television, and 95 years overall including radio. It is considered an essential Canadian story and in a time slot similar to a public holiday. Would you change Christmas Day?
While there are lots of things that are no longer free or available, this is particularly troublesome. CBC owns the brand moniker Hockey Night in Canada, so while it will still show up on Rogers Sportsnet, it will have a different identity of sorts - something to be discovered when it shows up, I guess.
There are lots of articles on things that used to be free and now cost money. They aren't very serious articles, mostly complaint lists. Maybe that's the point - there are so many now. All we can do is add to the list to keep up with things. We're in a fast-moving transition where the digital world will dominate. We really don't know how it is going to go, or maybe we do - with everything being mandatory on the digital platforms and costing more. We could start the list of the before and after world of monetization. I guess it would need to be a database as it would get big, fast.
Part of it is that monetization has taken on a new, expanded meaning with the internet and social media. There are descriptions of how to fast track monetization on YouTube, Facebook and Instagram. You can take YouTube courses on getting "there" fast. What I know is that things started to accelerate within the last 10 years, and everything got under the microscope so it could generate more revenue.
It makes me wonder if RethinkX has some ideas here. They are the disruption technology prediction company. I seem to be wondering if monetization itself is going to turn out to be the most disruptive technology of all.
This is rose season. These are from the Portland Rose Garden years ago - an astonishing collection of historic roses. The garden preserved old varieties during the second world war.
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