This morning the parking in front of the house consists of two white trucks on facing each other in a sort of square-off on opposite sides of the street. So we'll see if it is ok to drive between them or if they obstruct too much of the road. Trucks are very big.
How did we get to so many trucks on town and city streets and so many white trucks? Here's what I found:
1) White makes objects appear larger, making it more visible to other motorists and pedestrians. 2) White reflects light and heat, keeping the vehicle and contents cool. 3) White is the best background to display your company logo and brand on.
Here's another one I found:
White trucks save more fuel because it takes 17% more fuel to cool a black truck vs.a white truck when parked in the sun.
That makes sense for commercial vehicles. Yet, we mostly see non-commercial trucks - and with nothing in the back being "hauled". It looks like not once, ever. Like the friend who visited an acquaintance in a Toronto condo and admired the stove. When they opened the oven, the paper instructions were still inside. The person had lived there for three years.
And what percentage of Canadians drive pickup trucks? A whopping one-quarter. And what else do they get?
"A lot of it is image, a toughness."
Trucks are popular in the wineries as display focal points.
