There are a lot of headlines about the Blue Jays. One of the headlines was that the Maple Leafs moved the time for their Monday game to 2:00pm to avoid conflict with the Blue Jays. It is being called Magical Monday. And the time for the Blue Jays’ game hasn’t been announced yet. Definitely magical.
What are the play-offs games worth to Rogers? The Globe and Mail says tens of millions of dollars from the playoff sales of tickets, merchandise, etc. That doesn’t seem like a lot to me. But then, Rogers is the presenting sponsor of Sportsnet’s Major League Baseball postseason coverage, so its logo is everywhere. The integration of its companies will add to the revenues. There’s the possibility of that emotional tie-in which leads to long-term big bucks in loyalty purchasing:
“It allows us to connect with consumers on a more emotional level,” said Terrie Tweddle, chief brand and communications officer for Rogers Communications, in an interview. “I get e-mails from fans, from customers, telling me the most heartfelt stories, personal stories about what this means for them.”
“We know from our research that our ownership position in the team has a positive impact in terms of perceptions of the brand, perceptions on purchase intent.”
And that blue uniform is great for photo-ops. Here’s an image from a Blue Jays game a few years ago.
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