Perhaps Google has a 'find something different' search query so that 'news today' brings forth curious stuff. Our headline at the top was about potholes in a town near Dayton Iowa (population 837 in 2010). There is a picture of a Sid the Pothole Sloth posing in the pothole in Fort Dodge (population 24,305) nearby. Along with that headline, the one below was interesting as there are only 1,000 people in Dayton. They all must know who this is:
"Dayton man charged after standing on..." The headline completes with... "after standing on the roof of the mayor's vehicle". It makes me wonder how a town of under a thousand could have a mayor.
Our real headline today is International Women's Day with headlines on the theme: "I am Generation Equality: Realizing Women's Rights. "
The Guardian had an article on corporations turning International Women's Day into a 'corporate Mother's Day'. The example they showed was McDonald’s version of “McFeminism”, when it turned the company’s golden arches upside down to form the letter W - that was in 2018. They then turned to Brewdog and its campaign.
In the same year, the brewer Brewdog was accused of cynical marketing after releasing a pink beer around International Women’s Day, ostensibly to raise awareness about gender pay inequality and sexist advertising. What happened with that campaign? It got backlash immediately. When a man attempted to purchase the discounted Pink IPA in a Brewdog pub, he was refused on the grounds that he identified as male. In order to buy it at the discount, he said he had felt forced to identify as female. He sued the company for discrimination and won. BrewDog felt he had misused his privilege of being male so wouldn't settle privately or apologize. The settlement was 1,000 pounds in 2019. Neither side looked good out of that campaign, particularly from the 'victim.'
You can see all of the failed brand campaigns for 2019 HERE. At #2 position is a Miele Woman's Day Campaign that year that flopped. Let's see what happens this year.
There has to be a model railroader who is also a sculptor involved in making this train layout in Sacramento.
