Who would guess that a search on secrets brings up the Secrets Resort. Not just the first page, but every page. Silly me.
"Discover all-inclusive, adults-only Secrets® Resorts & Spas and indulge in an extra measure of romance in exquisite luxury beachfront settings amid the allure of the Caribbean and Mediterranean. Each Secrets resort offers a unique experience for adults looking to escape the everyday and delight in the warm rhythm of an intimate, tropical getaway."
Gives me a sense of the sleazy and not the storyline of what's on the website:
"Elegantly appointed suites, pristine pools, and beach views provide the ultimate backdrop for unparalleled pampering, romantic rendezvous and lasting memories. Create your latest storyline at Secrets… we’ll never tell."
What will they never tell? The google lead promotional question continues the game: "What happens at a Secrets resort?"
To find out, head over to trip advisor.ca and all the things associated with "secrets resorts" comes to life - that "never tell" phrase implies that secrets is a swingers place to all the people posting on tripadvisor.
Here's a post: "It's very entertaining reading all of the posts. All of the names seem similar Secrets, Desires, Temptations, Dreams and we haven't visited any of them. We aren't into the swinging thing, don't care if someone else is, but didn't want to end up at a resort where we were uncomfortable."
And so on... you can even get Secrets resorts on eBay - "Countless new and used items." Maybe artificial intelligence would be a bit useful on google itself so that its search results make sense.
Here we are at the secrets of the sunrise at Grimsby Beach.