Wouldn't it be Google who lets everyone know that I am a senior? I expect so as I think I have to give a year of birth to get a google account. And google is the searching engine that is used most often. So I get the "Seniors in Grimsby..." headlines. There are seniors singles in Grimsby, best seniors real estate in Grimsby, seniors lawyers, and so on.
Do they have groups with names like seniors? Or is the world divided into two parts: Seniors and Non-Seniors?
A short bit of digging and I find this website: titangrowth.com along with a game to understand target audience age groups and gender. It is HERE. I am transported back to an MBA Marketing 101 course.
Let’s play a game called “Guess Who”. From seeing a search query, you will guess the user’s age and gender.
And here's the advice:
"Make sure to use Google Ads’ Age and Gender Targeting options to narrow your target audience by adding bid adjustments. These raise or lower the amount you are willing to pay for ads served to a specific demographic. Existing data makes it clear which demographics perform better than others. Numbers don’t lie. Your data is already there. Guessing will limit your ROI. The bids are just waiting to be modified.
If you are dealing with a company that designs jackets specifically for men, then you have a few options regarding gender targeting. For example, you could:
Completely exclude women from your audience. Any users who Google believes are women will not see your ads.
Add a bid modifier of -50% for women. If we assume that women are less likely to buy mens’ jackets, you can pay less for their clicks but still serve them ads.
Determine whether women buy jackets at the same rate as men, and if so, leave the bid modifier as is. By ruling out customers without sufficient data to support the decision, you risk missing out on a potentially significant source of revenue.
Add a positive bid modifier if you see that women actually convert at a higher rate than men. Maybe these leather jackets are popular gifts.
Well, that deals with adults and leather jackets.
I still don't know the names of those other groups - just the labels they have been given by sociologists. You know those - millennial, Gen X, and so on.
Here's a happy summer moment from the St. Catharines Garden Tour a few years ago. These are three sister chicks in the foreground and the mother in the background. Such beautiful living art.
